Upon moving to Santa Rosa Beach, FL, Erika launched Urban Grace Interiors, an interior design firm that would service the growing needs of the bustling communities taking shape along 30A. Little did she know all the hard work, opportunity, and success that would follow as she completed projects locally and across the country. From skyline views of New York apartments to beach-side cottages in her backyard, Erika’s sensibilities and hands-on approach for varying projects have won her the respect and admiration of her clients and have helped to propel her into a new territory - textiles.

After years of watercoloring with her daughters simply as a way to ‘play,’ Erika had compiled quite a collection of doodles and designs she wanted to do something with. And what better way for an interior designer to share her creations than in the form of textiles? Combining the 'medium' she uses every day with her hand-painted patterns led to the birth of her first textiles collection.

The launch of this line represents Erika’s warm invitation for anyone to enter into her dynamic world of design and be inspired by what can come from the ‘art of play.’



After graduating from the University of Georgia in 2015, Emily packed her bags and headed south to join the Urban Grace team as an interior designer. She initially thought she’d stay in paradise a year or two, get some great design experience under her belt, hit the beach…then be on her merry way back to reality! Well, fast forward a few years and Emily met and has settled down with her husband Field and Boykin spaniel pup Rookie in Santa Rosa Beach and has transitioned from selecting fabrics to helping design and market them!

After a year and a half of managing projects and sharpening her sensibilities under Erika's wing, Emily had a lightbulb moment. She knew Erika had a life-long dream of launching a textiles line and wanted to help her make that dream a reality. With patterns already designed and preliminary colorways selected, the creation of her line was in the works. So, Emily pitched the idea of stepping in to help bring it to fruition and Erika was elated! Having grown a friendship with and a discernment for Erika's aesthetic and taste, it was a natural transition for Emily to help further develop and establish her new brand - Erika M. Powell Textiles. Since then, the two have worked tirelessly to create a collection that reflects the same joy that inspired it and hope that it encourages you to find your way to play, whatever that may be!